If you ask us, the proof is always in the pudding. So when we’re asked why we see eftpos gift cards as an essential business tool, we’ve got all of the stats and knowledge up our sleeve to justify our contention. But first, allow us to ask you a couple of questions:
- 1. When was the last time you rewarded a staff member?
- 2. Do you use some kind of incentive to motivate your loyal customers, staff or trade partners?
Did you answer no to one or both of the above questions? If you did, here are 5 simple reasons why eftpos gift cards have the potential to become your secret business weapon.
#1 – They make for a universal gift or reward
There’s no point in giving a staff member or a customer a gift or reward they can’t or won’t use. As eftpos is accepted by over 325,000 merchants and used in more than 750,000 terminals right throughout Australia, this is one gift/reward with universal appeal.
#2 – Gift cards can be branded
Sure, ‘branding’ is a bit of a buzzword at the moment and for good reason too. When you use branded eftpos gift cards, you’re reminding the lucky recipient who gave them the reward upon every swipe. Forget about promoting someone else’s brand!
#3 – The stats don’t lie: Aussies can’t get enough of eftpos
With almost 6 million eftpos transactions made each day as the most used debit card system in the country, we think we’ve found that proof in the pudding right there.
#4 – Gift cards arm you with peace of mind
There’s no worth in handing out gifts or incentives that fail to excite recipients. We’re all different and we all enjoy spoiling ourselves with different things. As they say, one person’s trash is another person’s treasure and eftpos gift cards ensure you’re not wasting your money by handing out unwanted gifts/incentives.
#5 – Flexibility
When you team-up with the right gift card provider for your needs, you’re rewarded with the flexibility to organise small or larger runs and even send those cards out unloaded to support a worthy marketing or sales campaign. The cards are then only loaded for those loyal and pro-active customers who respond. After all, variety is the spice of life!
Click here to unlock your secret weapon and find out how eftpos gift cards can fuel your business’ success well into the future.