Channel Rewards offer a myriad of possibilities for driving your business and with a partner like Rewards Come True you can creatively stimulate behaviour at various touch points in the channel;
Our client, a manufacturer, was seeking to change the purchase behaviour of the 1,100 independent retailers who resell their products by setting targets and rewarding them to purchase specific volumes and product ranges during seasonal periods
Rewards Come True with our Customer Engagement partner, iGoDirect Group, The Customer engagement company, created a program theme “Frequent Buyer” to resonate with the retailers to increase the volumes purchased. The program was designed to influence a retailer to preference purchase and sell through our clients’range. A store specific points matrix was designed to lift purchase targets up to 25% over the previous year’s purchases. All program components from system development, points matrix, communication and financial compliance were managed by Rewards Come True and iGoDirect.
Each store was sent an introduction pack. Packs included a “Frequent Buyer Reward card”, outlined individual store targets and invited the principles to sign up and participate in the program. Registration was online using their card number and store details.
Once a store registered they were able to view their store targets online. On a daily basis the purchase data was synced so that stores could track their ongoing progress verses their individual targets.
Automated email communications were sent throughout the program, personalised and adjusted on performance, to influence purchase behaviour, driving stores to meet and exceed their targets.
Once reward dollars were uploaded, SMS alerts were sent advising cardholders they could go online to check balance and purchase history.
To redeem points to dollars, the end of month targets v’s earned points were converted into dollars and loaded to their “Frequent Buyer Reward card”.
The program ran over seven seasons across a 6 year period.
On average 45% of the participating stores met or exceeded their set targets. An additional 35% had increased their purchase behaviour by 15% on previous years.