A market research based business consultancy, working with clients and consumers to deliver integrated market research with highly competitive insights and solutions.
Increase market share by providing a unique offering to clients. While most research agencies can deliver results and recommendations, this company wanted to offer something more to clients. The company had also acknowledged the high vulnerability of staff carrying petty cash to reward research participants and sought to find a more secure way for staff to reward participants.
– Create a unique offering that the research company can use across all clients
– Gain a competitive advantage in the market
– Find & implement a secure alternative for participant incentive
Provide security for staff using eftpos gift cards as participant incentives. Amounts loaded to cards will include multiple denominations to be distributed based on level of participation required for market study or survey. To provide a unique offering, the cards will be fully branded with client’s design as well as the research agency’s logo.
The agency now provides a more secure payment system for research participants and the staff members have a safer means of payment without restricting the amount issued to participants. Branded cards gave the agency a competitive advantage by offering brand awareness as a unique feature to both current and potential clients.