Referral programs, member-get-member campaigns or refer a friend incentives allow you to take word-of-mouth marketing to a new level. A well-executed referral program can help you use your advertising dollars more effectively by delivering warm leads straight to your door which are easier to close and result in a higher conversion rate. In fact, according to some experts, your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads.
Using our corporate gift cards we can help you reduce your lead generation costs, spend less time prospecting, build your customer base and increase engagement levels with your existing clients.
At Rewards Come True we will work through the best referral program for your business. From gyms to golf clubs, insurance companies to energy providers we can design a program that’s right for you. For large scale programs, our marketing services and customer engagement partners, iGoDirect, can segment and profile your database to identify the best customers to target for your referral program.
This health fund specialises in providing services to members of the health care industry. Cost per acquisition (CPA) had traditionally been at the high end of the industry norms (between $500 and $750).
Reduce the cost of acquisition without reducing acquisitions.
Selected members (based on member engagement scores) were mailed a pack which included a branded Rewards Come True eftpos card and 5 track-able ‘offer cards’ to hand out to family and colleagues. Each time a family member or colleague became a health fund member they would receive a reward and the original member would receive $100 loaded to their rewards card.
New member acquisition KPIs were exceeded and the overall CPA reduced to less than $300.