Posts Tagged ‘corporate gift cards’

Activate Your eftpos or Visa Gift Card

Posted on: July 11th, 2018 by Anita No Comments

Our team at Rewards Come True is proud to launch a new gift card activation portal today.

Eftpos and Visa cardholders can…

The improved interface is user-friendly, mobile responsive and secure.

The Eftpos & Visa gift card activation portal is easy to use.

Our team has tested an array of interface designs, including an advanced chat-bot, and will continue receiving feedback on the new interface to make card activation easy for cardholders. Customer feedback is also used to improve custom-branded interface designs for clients.
Send us your feedback on the new activation portal.
CEO Pat Dalton says customer-experience is a business priority for Rewards Come True: “Last year 96% of our clients rated our customer service as “Good” or “Excellent” and that’s an achievement our team is very proud of. Ensuring cardholders have a smooth activation experience is a part of that.”

Activate My Gift Card

It’s easy – all that’s needed is your card number, name and the card pin, which can be found on the back of the card:

Once activated, funds on cards will be available after 10am the next business day AEST/AEDST. Cards can be used anywhere Eftpos/Visa is accepted in Australia, (for Eftpos, that’s about 650,000 locations!) but note that at this stage only Visa gift cards can be used for online purchases.
Viewing transaction history is easy on mobile or desktop, and cardholders can search or sort transactions by clicking on the column arrows circled.

Cardholders can easily check their card balance before they swipe!
At Rewards Come True we create loyalty and cash-back programs for a long list of clients and take care of client card distribution needs. If you are a Visa or Eftpos gift cardholder looking for where to activate your card, we recommend you check the back of your card to verify if we are the company you are looking for. 🙂

Activate Your eftpos or Visa Gift Card, using our new activation portal

Posted on: July 11th, 2018 by Anita No Comments

Our team at Rewards Come True is proud to launch a new gift card activation portal today.

 
Eftpos and Visa cardholders can…

 
The improved interface is user-friendly, mobile responsive and secure.
 

The Eftpos & Visa gift card activation portal is easy to use.


 
Our team has tested an array of interface designs, including an advanced chat-bot, and will continue receiving feedback on the new interface to make card activation easy for cardholders. Customer feedback is also used to improve custom-branded interface designs for clients.
Send us your feedback on the new activation portal.
CEO Pat Dalton says customer-experience is a business priority for Rewards Come True: “Last year 96% of our clients rated our customer service as “Good” or “Excellent” and that’s an achievement our team is very proud of. Ensuring cardholders have a smooth activation experience is a part of that.”

Activate My Gift Card

It’s easy – all that’s needed is your card number, name and the card pin, which can be found on the back of the card:

Once activated, funds on cards will be available after 10am the next business day AEST/AEDST. Cards can be used anywhere Eftpos/Visa is accepted in Australia, (for Eftpos, that’s about 650,000 locations!) but note that at this stage only Visa gift cards can be used for online purchases.
Viewing transaction history is easy on mobile or desktop, and cardholders can search or sort transactions by clicking on the column arrows circled.

Cardholders can easily check their card balance before they swipe!
At Rewards Come True we create loyalty and cash-back programs for a long list of clients and take care of client card distribution needs. If you are a Visa or Eftpos gift cardholder looking for where to activate your card, we recommend you check the back of your card to verify if we are the company you are looking for. 🙂
 
 
 

Marketing professionals and managers: will you be on the naughty or nice rewards and loyalty list this year?

Posted on: November 18th, 2015 by Pat No Comments

It’s the most wonderful time of the year… Christmas decorations are up in department stores, those carols are already getting a good workout and that big red jolly fella is preparing himself for the festive season.

Meanwhile, most businesses are starting to wind down. You know what it’s like at this time of the year! Your team is tired, the work Christmas party is the talk of the office and your business’ performance for 2015 has largely been established. Almost everyone is limping to that finish line.
But what if we told you that while your competitors are winding down, you can really ramp up your rewards and loyalty strategy? Keep reading…
This November, Rewards Come True, has devised a naughty or nice list in relation to how companies are driving their rewards and loyalty campaign.
Look out for the space where you can enter your answer underneath each heading (don’t worry, no one else will see your answers).

Naughty List

• Businesses who are not rewarding employees
Anyone in business knows that a high staff turnover rate affects both overheads and productivity. Hey, we’re all human: you’d be surprised at how far a simple Visa or eftpos gift card to thank your staff for their hard work all year-round, will go towards securing their loyalty well into the longer-term.
Have you been naughty? ___
• Companies who don’t acknowledge their most important partners
Where would even the most successful of businesses be without those all-important business partnerships? They key to any good relationship is that little bit of TLC and the festive season presents you with the perfect opportunity to thank the partners who help to make your business tick.
Have you been naughty? ___
• Any business who does not value loyalty
Whether you’re talking about business or customer relationships, people expect you to be consistent and to keep your promises. This helps you to build trust. If you know your loyalty program doesn’t build loyalty and trust, address the warning signs before it’s too late.
Have you been naughty? ___

Nice List

• Business who know loyalty is earned
The best of the best when it comes to rewards and loyalty programs know exactly what their customers and partners are looking for. Premium service, exclusive offers, great pricing… analysing customer data and behaviour will tell you everything you need to know.
Have you been nice? ___

Frequency of communication, the channels, the type of communication… look at your customer data and behaviour to understand what your customers are telling you. You’d be amazed at how the simple act of listening has the power to impress!
Have you been nice? ___

An ‘average’ rewards or loyalty program void of any surprises isn’t going to stimulate anyone! Surprise and interaction are the keys to stimulating your customers and getting them engaged with your products and services into the long-term.
For those who found themselves on the naughty list, the great news is that Rewards Come True can help you to kick-start your loyalty and rewards program starting now and heading well into 2016. Trade that coal in for happy and loyal customers who’ll keep coming back for more and more in 2016.
Have you been nice? ___
So, how did you go? If you’re hiding your answers from Santa or think there’s room for improvement, engage with the team here at iGoDirect and Rewards Come True.
Call 1800 043 656 or email sales@cometrue.com.au

Elephants won’t tell you what they want

Posted on: September 3rd, 2015 by Pat No Comments

Elephants won’t tell you what they want… so it’s up to you to ensure your reward program moves and changes behaviour.

You can’t beat a good animal metaphor – a leopard can’t change its spots, you can’t teach an old dog new tricks, elephants won’t tell you what they want…wait, elephants what? Never heard that one before!
In a great article by Bri Williams, she explores the Elephant and the Rider metaphor and highlights the necessity to understand the real reasons people may move or change behaviour when putting your messages together.
The metaphor illustrates the different types of thinking and behaviour within all of us and the need for those trying to influence behaviour to appeal to not only people’s logical rational sides but also their emotional and impulsive sides too. Although The Rider (rational, responding well to facts and figures) is thinking at our most rational, The Elephant (emotional, impulsive, likes the easy life…sound familiar?) is actually the thinking we use most of the time

Both Marketers and Reward and Recognition Managers can learn a lot from this; reason and facts are all good and well but if your message or program only tries to please the rider but doesn’t appeal to your audiences inner elephant, you are unlikely to modify the behaviour you need.

When you are building or adjusting your reward and recognition program ensure that the message, incentive and rewards appeal to those inner elephants. But of course, no 2 elephants are the same!! You may need to have a range of incentives and recognition both monetary and non-cash based, from days off to public praise and acknowledgement, from corporate gift cards to gym passes and bonuses.
Your reward and recognition program must be not only aligned to the organisational goals and objectives but also to your team’s inner elephants. So take the time to really understand what will influence and persuade your targets to move, be it customers or staff. Modify and adapt your programs and track the changes in behaviour and the effectiveness of your efforts and perhaps influencing and moving those elephants won’t be so hard.

10 Questions to Ask a Potential Vendor for Corporate Gift Cards

Posted on: August 22nd, 2014 by Pat No Comments

If you are thinking of running a corporate gift card program to motivate your staff, incentivise customers or stimulate your channel partners, asking these 10 questions could be the difference between a branding disaster or smashing your campaign KPIs. When executed correctly, corporate gift cards can showcase your brand, help modify behaviour and create a feel good factor between recipients and your brand.

1. What are the branding options for corporate gift cards?

Customised Corporate Gift CardsAllow yourself the freedom of choice and select a vendor that offers different branding options that will suit your budget. Your options should include generic, co-branded or fully customised corporate gift cards. Good vendors will also offer customised carrier  options and personalised letters.

 2. Do you provide timely reporting?

Inventory, order status and billing reports help to keep your card program running like a well-oiled machine.

3. Can you encrypt our sensitive customer data in order to prevent theft?Data security is crucial for programs using corporate gift cards

Data security is on the top of everyone’s minds these days. A good card vendor will protect your data as if it was their own. Full point-to-point encryption/decryption is a must, along with the secure handling of key information, multiple firewalls and a properly configured SMTP.

4. Do you have multiple production facilities as a backup?

The apocalypse could really put a dampener on the production of your corporate gift cards, so your vendor should have multiple production floors in case of such emergency. Make sure your vendor can back up your data and make it available for processing at a secondary location if the need should arise.

5. Do you provide mailing services? And if so, what types of postal discounts do you provide?

Vendors should offer multiple distribution options for corporate gift cards

Not all vendors provide mailing services, so one cannot assume this is part of the deal. A good vendor will offer multiple distribution options for your corporate gift cards including direct mail, bulk deliveries and on-demand fulfilment. You’ll also want to know what types of bulk mail discounts are provided and if there are minimums to receive discounted rates.

6. Do you have a multi-layered quality assurance program?

If you want your corporate gift cards done right the first time, your vendor should have a reliable quality assurance system in place. Electronic verification at multiple points during the production process are essential to ensure accuracy and on-time delivery.

7. What is your capacity for large re-issue orders?

You need 800,000 corporate gift cards in one month, but your vendor is booked. Now what? Find out ahead of time if your vendor has the production capacity to handle large jobs, whether or not they have seasonal highs and lows and if your job(s) will be a priority (see, Question 8).

8. Are we one of your most important customers?Client services for corporate gift cards

Are you a little fish in a big pond or a big fish in a little pond? Either way, your program should be a priority, especially if it is complex. If your company (or card program) is small, you may want to align yourself with a vendor that works with similar sized companies and is able to provide you the guidance and hands-on service that you require.

9. Do you have a company-wide green initiative?

Make sure your corporate gift cards are eco-friendly Do you want to contribute to the overall health of our planet? Hopefully, the answer is yes. Unfortunately, due to resources, time-constraints and other obstacles, not all vendors consider implementing environmental programs or procedures into their business model. Ensure you are working with an eco-friendly vendor by asking about recycling, plant efficiencies, social responsibility, and what they do to keep our planet healthy.

10. Are you giving us the best price possible?

Ensure you are getting best value for your corporate gift cardsWho doesn’t want a great deal, but good quality comes at a price. Avoid inferior-quality products by selecting a vendor that offers reasonably priced, superior quality products.
Selecting the right vendor for corporate gift cards can be challenging, but if you begin to ask the questions that are most important to you and your company, you’ll easily uncover the best vendor for your needs.
To learn about the features available with Rewards Come True corporate gift cards, please send us an enquiry or call us at at 1 800 446 347.

6 Ways to Stuff Up Your Corporate Gift Card Program

Posted on: April 2nd, 2014 by Pat No Comments

Polar-Bear-IceSetting up a Corporate Gift Card program might seem fairly straightforward and, for the most part, it is.  We’ve listed a few things that, without the proper guidance and governance, can go wrong with gift card programs so you know how to avoid them and get it right.

1.       Not Setting Measurable KPIs

So you want to run a corporate gift card program? That’s great!  Just make sure you have a clear objective for doing it.  Otherwise you’re randomly handing out cash cards for no reason or return.
The big questions to ask yourself:  What is the point of this program? Is it to boost sales, build brand awareness, increase referrals or responses, motivate staff or a combination of these?  What do I need to show to management to demonstrate the program outcomes?
Without knowing why you’re doing the program, you can’t measure and report on whether it’s been successful and whether you achieved what you set out to do.

2.       Nobody Knows About it

So you’ve set up a rocking gift card program.  It’s got bells. It’s got whistles.  The whole shabang!  A few weeks later, there’s been no uptake by your target audience.  What’s going wrong, you wonder?
The big questions to ask yourself:  Do they know about the program?  Have I notified the right people through the right channels for them to take any notice of it?
Rule #1: Promote your promotion!  Make sure your audience knows it’s happening.

3.       Nobody Knows How it Works

You’ve promoted your program but you’ve had no uptake or you keep getting harassed with questions about it.
Doh-HomerThe big questions to ask yourself:  Is it easy and clear enough for participants to get involved?  Do they need to register?  If so, where?  Do they need to earn points? If so, how and how many?  Do they need to refer a friend?  If so, is it easy for them to share the information?  How much is the reward?  How and when is the reward issued?  Is there a deadline or finish date?  Is there contact information available for people who may have questions?
When setting up a program, make it fool-proof.  Make it simple and logical to participate.  Ask yourself some simple questions from the point of view of your intended participants and you’re sure to stay on the right track.

4.       Poor Admin & Data Process

You’ve got your marketing in place, everyone knows about the program and how they can get involved, what can possibly go wrong now?
The big questions to ask yourself:  What kind of information does my gift card provider need to successfully deliver my gift cards?  Is my gift card provider able to help with the administration of my program and take some, or even all, of the burden off me and/or my team?
With data ducks neatly in a row, your program need not be a cumbersome affair. Be sure to speak with your intended gift card provider about how they can make life easier for you.

Oops_sign_2194282835.       Lacking Timeliness – No Association Between Behaviour & Reward

Your campaign has come to an end and you’ve placed your gift card order – BUT – they’ve now told you it will take nearly 2 months to get the cards to you!  The longer you leave it between the program end and handing out the reward, the less likely your participants are to associate the reward with their positive behaviours and maintain that behavioural change.
The big question to ask yourself: Have I asked my gift card provider about expected production and distribution times?  Is my provider able to deliver them quickly or on-demand as I need them or do they have huge lead times?
For something like a sales incentive program, the reward should come almost immediately after the target period has ended so that the sales person is motivated to do as well or even better in the next sales period. Otherwise they may not see that their hard work has been recognised and wonder why they bother.

6.       Using the Wrong Gift Card

You’ve sent out your gift cards to all the recipients only you’ve been getting complaints or requests to swap the cards for something else.
The big questions to ask yourself: Am I providing a gift card that is suitable for everyone?  Have I locked them into a chain of stores with a gift voucher or store card that is out of reach for some recipients to spend?
Human beings are a mixed bag of demographics – age, gender, location, hobbies – you can’t possibly please them all!  Open Loop gift cards that can be spent basically anywhere (like an eftpos gift card) offer much broader appeal.
keep-calm-and-don-t-screw-upThere can be a number of traps with some gift card providers that you should be wary of before commencing with a gift card program, from short activation times to lengthy production periods or a gift type that offers no flexibility.  Tick off these 6 avoidable errors and your next promotion should be plain sailing!
 
Images courtesy of www.phoenixfocus.com , www.elgoog.cc , www.macrobusiness.com.au, www.zweetsportblog.com , www.keepcalm-o-matic.co.uk , 

Gift Cards Top the wish list again!

Posted on: November 26th, 2013 by Pat

According to a US survey by the National Retail Federation, Gift Cards topped the wish list for the seventh year in a row! What’s more, gift buyers obviously realise how desirable gift cards are at this time of the year with four out of five shoppers saying they will purchase a gift card this Christmas.
On average, consumers will spend US$163.16 on gift cards this Christmas, up 4% from last year’s US$156.86, with total spending expected to reach US$29.8 billion.
According to the survey, 40% of gift cards will come from department stores and 34% from restaurants which were the second choice.  43% of those intending to give a gift card say that letting the recipient choose a gift is the biggest influence on their decision.
Here in Australia, gift givers have the opportunity to give their recipients a far greater choice than simply goods from one store or a meal at one particular restaurant – eftpos gift cards offer the ultimate in choice and flexibility with recipients able to swipe their cards at over 650,000 locations across the country. Eftpos gift cards allow you to surprise and delight even the fussiest of your customers or staff and are also perfect for those receipients who may be in remote locations.
Also according to the above survey, 25% of shoppers feel gift cards are too impersonal. However with corporate gift cards you can have the best of both worlds  –

Here’s a few ways you can make your eftpos gift cards more personal this year

image from ideas.stitchcraftcreate.co.uk

Eftpos Gift Cards driving Australian Businesses – Oct 2013 Insights

Posted on: November 19th, 2013 by Pat

october-2013-calendar-3

October was a record month for Rewards Come True with sales of corporate gift cards and eftpos gift cards up across all sectors.  If you are looking for some inspiration to drive your business, read on…

 

Staff Rewards:
We began the count-down to Christmas in October, which resulted in a marked increase in orders for staff reward eftpos gift cards in preparation for staff Christmas parties. Employee rewards accounted for 61% of the eftpos gift cards we provided.
We also had several clients prepare to make the move from depositing end of year bonuses straight into bank accounts to using corporate gift cards – more on this next month
We had steady sales for eftpos gift cards as incentives for call centre staff, staff training and service & recognition rewards.

Customer Rewards
Our eftpos gift cards are used for too many consumer promotions to mention, with 28% of October cards being used for these activities.  Most common in October were cashback promotions and customer cross-sell programs.
One of our long term clients is continuing to see fantastic response rates by using our eftpos gift cards together with Direct Mail to stimulate cross-sales within his extensive database. Because we can send our cards “unloaded”, our client only has to pay for reward dollars to those customers that finalise their cross-sell sign up. In A/B testing, direct mail pieces with a card attached have achieved up to 4 times the response rate compared to mail without a card attached.

 

We were thrilled to be able to introduce some of our new clients to our 12 month activation period on all our eftpos gift cards, ensuring their customers had every opportunity to use their reward.

Trade Incentives:eftpos gift card oct sales
Channel and Trade Rewards offer a myriad of possibilities for driving your business if you can creatively stimulate behaviour at various touch-points in the channel. In October, we saw clients use a mixture of both our single load eftpos gift cards as well as our reloadable corporate gift cards to:

Trade and Channel rewards accounted for 11% of the eftpos gift cards we provided in October with a large percentage of the dollar rewards being loaded onto cards for our long term reloadable program participants.

A highlight for us in this segment in October was being able to save one of our new client’s hours in administration by handling the packaging, delivery and fulfilment across the whole country by being able to effectively manage their recipient database and introducing matching and packaging procedures.
November is again shaping up to be staff reward centric but we are also seeing a lot of competitions and promotions launched earlier in the year coming to fruition which sees us providing a range of customer eftpos cards . Tune in next month for more highlights.

Free Set-Up on eftpos Gift Card Orders for Staff

Posted on: October 31st, 2013 by Pat

locked store cardAnother One of our great Christmas offers has just gone live

For readers of HC Online’s e-newsletter, we are offering free set-up for orders of 50 or more staff Christmas gift cards. We will continue to release special offers on our corporate eftpos gift cards right through November.

Our eftpos gift cards make the perfect staff gift card this Christmas because, instead of locking staff into just one chain of stores, our corporate gift cards can be used anywhere eftpos is accepted.
free-setup
 
We will have different offers available, like our Free $50 eftpos gift card offer, so be sure to choose the one that’s right for you because, with offers this good, only 1 offer can be used per order.

The next big thing – just like with trams, wait a few minutes and another will come along

Posted on: October 21st, 2013 by Pat

nextbigthing“A game changer”, “a channel killer” “digital revolution”… it seems that each time we discover a new communication application or new approach to lead generation that people can’t wait to write off a whole channel or discipline.

But is this either/or, do or die approach really realistic or even appropriate? Doesn’t marketing 101 tell us to choose the most appropriate channel for our target audience and keep your messaging consistent?

Even with all the talk around digital channels, in the US alone, direct mail is expected to grow to $13.8 billion in the next 4 years. By merging digital and physical advertising, using above and below the line applications, marketers can see improvements to their ROI that are just too good to ignore.
But, Direct Mail seems to so often have it’s neck on the chopping board! Rather than ripping direct mail completely from your plans, why not grab it by the scruff of the neck, give it a good shake down and demand it work harder for its place in your campaigns?
It may be a while since you’ve used it so here’s 3 quick reminders on how to make good old direct mail work harder!
Farm the database
Make your data work as hard as it possibly can for you. Collecting data is one thing, turning it into usable information is another. With all this talk about big data, let’s just strip it right back. Make your message as personal and as relevant as possible by farming your database and using profile, transactional and behavioural data. Farm your “smart database” and through testing and iterations use direct mail to reach an audience that are proven to respond to that channel, who are interested in the specific message delivered in the mail piece and who’s reactions you can measure.
A bird in the hand is worth 2 in the bush.
An offer of an incentive is one thing. Sending them the potential reward to touch and feel in advance is a completely different proposition.  By including an actual eftpos gift card, (rather than an image of a store card), in your mail packs, you can dramatically increase response rates; whether it’s as an enticement to change behaviour or to provide you with information. Because eftpos gift cards can be sent inactive, you can control your budget by only paying to load the reward dollars to those  who qualify. Corporate gift cards can be branded to match the cards creative and prolong the feel good factor associated with your brand once activated and because your audience actually has the eftpos card in their hand, the enticement can be just too attractive to resist!
Where 2 worlds collide
Once you are farming your database efficiently, PURLS (personalised URLs), offer the ideal way to continue the personalisation of your recipients journey and are a perfect example of using multiple channels to their best advantage. It’s important though to use PURLS effectively –

The path from visiting the landing page to clicking the “submit” button should be as easy as possible.

So rather than jumping from one communication channel to the next, or cutting whole opportunities from your budget, make sure you are thinking customer first.
Right message, right channel, right time.
tram

Think about the whole customer experience and every possible touch point. Be smart with your integration and applications…at least until the next big thing comes along!

 
 
images from whitehat.com.au and samanthahoffman.blogspot.com

When moaning about your job goes from the lunch line to online

Posted on: July 4th, 2013 by Pat

employer branding-social media Have you decided it’s just a modern day evil that employees will discuss (and badmouth!) their organisations on Social Media? Or is that just an easy cop out, allowing you to ignore an underlying employee engagement issue?
In a recent article on hcamag discussing employer branding, Michael Larsen, founder of InsideTrak is quoted as saying “In this new era, employers will influence rather than control their brand…”
The post goes on to discuss the importance of Social Media and the influence that has on an employers’ brand, with Steve Barham, senior director of LinkedIn Talent Solutions, suggesting employers use the ability for their employees to spread the word about their organisation to their advantage, encouraging organisations to “Use your employees as your talent brand ambassadors…”!
Be it on or off line, the persona, profile and reputation of an organisations brand will be driven by its brand as an employer and not just its marketing department. Engaged employees are among the most important marketing channel available to any organisation.
Having a reward and recognition program which incorporates both expressions of appreciation and non-financial as well as financial awards, such as eftpos gift cards, is essential for maintaining an engaged workforce who will be brand ambassadors. And, if you use company branded corporate gift cards the reach is exponentially increased as, every time an employee uses their eftpos gift card, the employer brand is reinforced and, with every swipe, the employee becomes more of a brand ambassador for the organisation
Contact Rewards Come True today to learn more about how these eftpos gift cards can be used to influence employer branding and engage employees!