Rinnai wanted to incentivise product recommendations.
An eftpos gift card was an easy way to deliver the reward.
Plumbers could earn dollar-for-dollar rewards for their referrals.
The program delivered a 25% lift in sales.
INCENTIVISING PRODUCT REFERRALS DELIVERED A 25% LIFT IN SALES
Becoming a favoured product can be a long and fruitless mission without the right strategy. For Rinnai, and countless other brands, eftpos gift card rewards have become a tried-and-true method of incentivising product choice. By focusing on the people making the decisions, Rinnai turned their hot water products into the preferred product of plumbers and fitters. Using our eftpos gift card solution, they reformed their referral strategy and transformed their sales. By rewarding the technicians for their choice, they were ultimately rewarded, with a 25% increase in sales over the promotion’s duration.