Eftpos Gift Card, Promotional Ideas

5 Reasons to Give Custom EFTPOS Gift Cards

In a world saturated with marketing messages, standing out from the crowd is essential for businesses looking to make a lasting impression. One effective way to achieve this is through the strategic use of custom branded gift cards. These personalised tokens not only serve as gifts but also double as powerful marketing tools that can

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Digital payments

Increase Customer Retention with Digital Gift Cards

Are you looking for a cost-effective way to drive sales and increase customer retention? Consider using digital gift cards as part of your marketing strategy. Digital gift cards have become increasingly popular in recent years, and for good reason – they are easy to distribute, highly customizable, and can be a powerful tool for driving

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Case Studies

Employee Retention: Our 5 Top Tips

As a business owner or HR manager, you know how important it is to keep your employees engaged and motivated. When your team is inspired, they are more productive, collaborative, and committed to the success of your business. One way to ensure employee retention and motivation is through incentives that reward and recognize your employees

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Case Studies

Promote product-switching with FMCG incentives

Although consumer behaviour is shaped by a wide range of internal and external factors, there are several themes that have a significant influence on buying choices. For many consumers, lingering concerns regarding the effects of the pandemic, as well as anxiety regarding the future of the planet, have prompted a lasting change in their shopping

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Case Studies

Company culture that retains young staff

Young people form an essential part of the working population, making up a significant portion of the active workforce and bringing lots of valuable skills to companies, not least their tech-savviness and adaptability when it comes to all things digital and tech.  Understanding what motivates young people and how they perceive potential employers and companies

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Case Studies

7 clever ways to increase brand awareness

Brand awareness is the degree to which a brand is recognised by prospective consumers and accurately linked with a specific product or service. Brand awareness is vital since it assists audiences in understanding, recalling, and being familiar with your company and the services or products it offers. If you can increase brand recognition within your

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Case Studies

Effective ways to boost your B2B sales

B2B sales have shifted substantially in recent years. While the sales process used to be much more linear, progressive, and predictable, it’s now considerably more intricate, sophisticated, and less reliant on the salesperson’s efforts to produce meaningful results. The sales process has never been easy, but meeting targets has become a significant challenge, even for

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Case Studies

Why employee morale is more important than ever

There’s no denying that a happy workplace is a productive workplace. Not only is high morale linked to productivity, but it is also positively linked to staff retention and a sense of satisfaction. With this in mind, ensuring that you foster a great work environment and look after your staff is important. But, how do

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Case Studies

Benefits of employee incentives

Employee incentives are great ways for your company to show you care about your employees. They help to motivate employees, reduce costs and give employees a sense of pride in their work. In this article, we’ll be going over some of the main benefits of employee incentives to help you decide if they’re right for

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Case Studies

Staff rewards that increase revenue

Is it time to reduce your overheads? Do you need a sustained push to increase your output without additional resources costs? It’s time to consider employee rewards programs that align staff motivation with business objectives. These and similar scenarios are becoming commonplace as organisations recover from the pandemic. Issues such as skills shortages, recruitment barriers

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Blog, Promotional Ideas, Tips & Insights

7 tips for building a powerful B2B marketing strategy

Running an effective B2B marketing campaign requires businesses to think outside of the box. The strategies that work well for your B2C audience are unlikely to serve the B2B sphere. To succeed in the ever-changing B2B market, you will need to stay on top of emerging trends, continually re-envisioning and updating your strategy to fit.

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Blog, Eftpos Gift Card

Find your niche in the FMCG wellness market

Although consumer behaviour is shaped by a wide range of internal and external factors, there are several themes that have a significant influence on buying choices. For many consumers, concern regarding the effects of the pandemic, as well as anxiety regarding the future of the planet, has prompted them to change their shopping behaviour. The

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Promotional Ideas

Good, or Greatest Ever – Celebrating Australian Alcohol Campaigns

From the iconic ‘hard-earned thirst’ slogan used by Victoria Bitter to the memorable ‘It’s a big ad’ used by Carlton Draught, alcohol brands have long been creative, bold and visionary in their marketing campaigns. That has been heightened during the global COVID-19 pandemic, with brands forced to rethink their marketing and sales incentives to target

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Customer Incentive

Making Promotions Work for Your SaaS Business

When successful, SaaS businesses create opportunities to drive repeatable and predictable revenues long term. However, the front-loaded expenses associated with developing the product, and finding an audience can be onerous. At a time when digital transformation is accelerating, capturing and converting more revenue per customer is crucial. Here, we explore how rewards and incentives can

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Tips & Insights

4 ways customer feedback can grow your business

Introduction In this article, I will be going over five ways to get more referrals using incentives Referral programs are a great way to grow your business and get more customers, but they can also feel like an uphill battle when you’re not receiving enough feedback from current customers. If you’re struggling with getting new

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Staff Rewards

Employer Vaccine Incentives – the Path out of Lockdowns?

As another outbreak hits Australia’s east coast, the media debate turns to how to move beyond lockdowns through higher vaccination rates. Despite health authorities making this a key measure of opening Australia’s borders our full vaccination rates still rank below Kazakhstan and Peru. Motivating vaccine uptake globally So, what can authorities learn from overseas about

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Tips & Insights

Survive the Cookie Apocalypse with Consent-based Marketing

We’ve all seen it. We visit a website on an impulse, browse their products, and then promptly forget about it. At least we would, but afterward, it seems like every website suddenly knows we’re in the market for sports gear, summer fashions, or engagement rings. This is just the cost of entry to a hyper-connected

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