In this article, I will be going over five ways to get more referrals using incentives
Referral programs are a great way to grow your business and get more customers, but they can also feel like an uphill battle when you’re not receiving enough feedback from current customers. If you’re struggling with getting new clients, it may be because of bad habits that are holding you back.
What a referral program is and why it’s important
A referral program is a strategy that businesses use to get new customers. The idea is that if your customers know they’ll get a kickback for referring you to friends and family, they’ll be more eager to send people your way. There are many ways you can do this – you could offer them prizes for referrals, give them discounts on future purchases or even just ask their opinion of your business!
Why you’re not getting referrals already
1) You don’t have a referral program in place or one that’s enticing enough for your customer base. Consider Gift cards.
2) You offer discounts on future purchases instead of giving out prizes for referring friends. Consider cashbacks.
3) You ask your staff to refer people without any incentive for them to do so. Consider employee incentives.
4) Your staff are too busy working instead of spending time on customer relations. Review your CX.
5) You don’t ask for feedback from your customers. Consider Digital Rewards.
Let’s get into it! How can you come up with a referral program that will benefit not just you, but also your customers?
Here are 4 ideas to get you started:
1 ) Offering incentives.
Depending on the type of business and the products you sell, you could offer prizes such as gift cards, a free day of service, or even new products. This is definitely the best way to get people to refer their friends and family.
2) Understanding your customer.
Knowing what your customers want allows you to come up with a program that caters to their needs. Next time you are doing business with one of your clients, try asking them what you could do to improve your service. Chances are they will have some good ideas that would be beneficial if implemented
3) Internal marketing
Use software to make sure everyone in your team knows about the referral program and how it works so that everyone can effectively participate! This is an easy way to get your employees involved in growing your business
4) Ask for referrals!
Another way to get more feedback from customers is by making sure you are asking them for it! If you’re not calling or emailing your clients to ask for feedback, you should start doing that immediately. It’s a great chance to strengthen the relationship between yourself and your customer while learning more about how to improve your business! Incentives are an easy way to engage your customers and get them active in the growth of your business. If you’re having trouble getting new clients, it may be as simple as coming up with incentives that benefit both you and your customer!
If you follow these steps and make it a habit to ask for feedback, you’ll be building better relationships with your customers and possibly making more money in the long run. How can you use customer feedback from referrals to grow your business?
Take action on one of the five tips you’ve learned today
If you’re struggling with getting new clients, it may be because of these bad habits that could be holding you back every day. If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts are ready and waiting to partner with you to create promotions and incentives plans that drive new business.
Need help getting started? Call us on 1800 043 656.