Did you know that a 2% increase in customer retention has the same effect as decreasing costs by 10%?1 As Australia’s most beloved national day rolls around, it’s time to start thinking about your 2015 customer retention strategy and how your business can reward customers Aussie-style this year! To help keep your customers happy and engaged, we’ve compiled a list of great Aussie ways to reward!
Run a Cash-Back Promotion to Reward Customers
Engaging and rewarding, cash-back promotions are a great way to say thanks to customers, promote your brand, and increase sales. Give customers incentive to purchase a specific product or spend a certain amount, by offering a $10 eftpos gift card with your company’s logo and artwork. Your business can even customise a fully-branded, promotion-specific microsite to collect customer data and provide information to customers, such as FAQs and Terms & Conditions. After providing their information online, the eftpos gift card is posted to your customer, building positive brand association.
Click here to learn more about cash-back promotions>
Throw a Party!
If there’s one thing Aussie’s love, it’s a party. And while there are many reasons to throw a party, a milestone such as your company’s 10 year anniversary or 1 millionth customer is a great way to celebrate your business’ success and reward customers. Host an event to thank your customers for helping you get where you are today.
Reward Customers by Giving a Gift
Gift-giving is a timeless concept, appreciated by anyone. If your business is trying to promote or move a specific product, give your first 100 customers a free one. If you don’t sell consumer goods or are looking for a more general gift, consider giving eftpos gift cards, a quick and easy way to reward customers and promote your brand.
Click here to learn more about eftpos gift cards >
Host a Webinar
Prefer to go the digital route? A webinar is a unique and personal way to digitally communicate with customers, while also reaching a large target audience. Your customers won’t even have to get up off the couch! They can enjoy a nice cold beer while learning more about your products and services. Use a live video with a presenter and make sure to include interactive options to encourage engagement.
Run a Competition
A spectacular prize is enough to get me motivated to compete. The competition can be as simple or challenging as you like. Engage customers and increase sales by offering the chance to win a prize when purchasing a product or answering questions. Alternatively, focus on building your customer database by asking customer to provide contact details to enter for their chance to receive a cash incentive or prize. Once you’ve decided on contest rules, select a prize that will appeal to all customers.
Click here to learn about using eftpos gifts cards in a competition >
For more information on customer retention strategies or to learn more about eftpos gift card promotions, please call us at 1800 446 347 or send us a message.
1Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times