How A Leading Furniture Company Encouraged Customers To Spend More.
EARNING STORE CREDITS WASN’T WORKING
A premium furniture company was looking for a promotion – they wanted to increase the value of their in-store purchases. And the strategy they’d been relying on in the past wasn’t working.
Their previous promotion had been this: customers who spent over $500 were give extra credit to fund further in-store purchases. This was offered as a gift at the end of the sale. But it wasn’t an effective tool – it didn’t boost sales because their customers left already having purchased all that they wanted or needed. They didn’t have a need to return, even if they had credit.
It was clear – they needed an offer that incentivises customers to spend more the first time around, because they couldn’t rely on a round two.
Customers were offered a branded eftpos gift card.
They received a branded wallet with their card.
THE RIGHT INCENTIVE
The eftpos gift card was greater incentive to spend more compared to in-store credit.
Customers spent more because the gift card enticed them.
EFTPOS GIFT CARDS INCREASED SALES FASTER, AND MORE THAN IN-STORE CREDITS
Before they finalised their purchase, shoppers were offered a gift card; if they spent above the $500 target, they qualified.
Rather than the typical 10-15%, these eftpos gift cards entitled them to funds 20% of the qualifying purchase. These eftpos gift cards served as a warm reminder of the company – fully branded with the client’s logo and gifted in a fully-branded presentation wallet. Not only was it the incentive their customers were looking for, it served as a brand-advocate with pride of place in the customers’ own wallets. As both a tool to increase transaction value and to increase brand favourability, it was a winner.