Customers were offered a branded eftpos gift card.
They received a branded wallet with their card.
THE RIGHT INCENTIVE
The eftpos gift card was greater incentive to spend more compared to in-store credit.
Customers spent more because the gift card enticed them.
EFTPOS GIFT CARDS INCREASED SALES FASTER,
AND MORE THAN IN-STORE CREDITS
Before they finalised their purchase, shoppers were offered a gift card; if they spent above the $500 target, they qualified.
Rather than the typical 10-15%, these eftpos gift cards entitled them to funds 20% of the qualifying purchase. These eftpos gift cards served as a warm reminder of the company – fully branded with the client’s logo and gifted in a fully-branded presentation wallet. Not only was it the incentive their customers were looking for, it served as a brand-advocate with pride of place in the customers’ own wallets. As both a tool to increase transaction value and to increase brand favourability, it was a winner.