RESPONSE
RATES DOUBLED

AMP BANK NEEDED TO REDUCE ATTRITION RATES

AMP knew people didn’t enjoy receiving their bills. Or thinking about their bills. So, to make bill paying as simple as possible for their customers, they introduced a direct debit payment option. They knew this option would lead to improved loyalty, attrition and even an increase in customer lifetime value because, quite simply, it made an unpleasant, often inconvenient activity easy. And there would be fewer nasty ‘bill shocks’ as the money could come directly from their consumers’ accounts without them having to spend their precious time on the phone or paying online. But to start reaping the rewards of their new program, they first needed their customers to adopt the payment method.