Referral programs, member get member programs, or refer a friend incentives – taking Word of Mouth marketing to a new level.
In an age where so many businesses are focusing on getting online fans, followers and likes and spreading their virtual presence, many are failing to take the next step to close the loop on these endorsements and implement a reward and recognition referral program to get real world new customers.
Although we would all love if our clients simply sent new customers to our door because our outstanding service inspired them to do so, often, with the busy lives people lead and the overload of information and stimuli, we may need to give them a little nudge to spread the word and endorse us through referrals.
What other prospecting method can save you on advertising, marketing and sales people and deliver warm leads which are easier to close right to our door?
In fact according to Tom Hopkins, in “Sales Prospecting for Dummies”; your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads.
Moving your existing customers from being just customers, to being engaged customers who are brand advocates and ultimately a sales funnel filler will help you.
- Reduce your lead generation costs
- Save you time
- Build your customer base
- Increase engagement levels with your existing clients
So, in the midst of all that digital and social media strategy and prosecuting campaigns, take a minute to tap into your most rich source of prospects your existing loyal customer base and turn your community into more than just a click on a social media site or a listing on a database – convert them to bone vide customers.
We can show you how eftpos gift cards can cost effectively increase your referral program sucess by up tp 4 times!
Contact ustoday for an obligation free discussion and quote.