Don’t forget to say thanks when you present you staff with an eftpos giftcard!All the research seems to agree – employers are missing out on prime opportunities to engage and recognise employees by not capitalising on the feel good, relationship building possibilities presented by the giving of Christmas gifts.
You can’t beat a good animal metaphor – a leopard can’t change its spots, you can’t teach an old dog new tricks, elephants won’t tell you what they want…wait, elephants what? Never heard that one before! In a great article by Bri Williams recently she explores the Elephant and the Rider metaphor and highlights the
Setting up an effective marketing campaign that is focused on customer acquisition, retention or loyalty can be a daunting task. To be successful, marketers need effective tools and channels where their brand and message can be clearly communicated. What makes things more complex is the fact that the channels and incentives need to make
What will the ongoing ratings be for the latest instalment from the fantastically successful Underbelly series – Underbelly: Squizzy and what can we, as reward providers, learn? Recent reviews show disappointment from would-be-fans. But why is that so? It has all the ingredients for a satisfying watch so why was it so underwhelming? Andrew Banks
Does your reward program use the “golden rule” or the “platinum rule”? In a recent article, Jennifer Dulski advocates “Instead of using the “golden” rule of treating other people as you would like to be treated, treat them as they would like to be treated” Using her Motivational Pie chart, organisations can establish what motivates each individual team member
Does having a Multi-generational team have to mean Multi-issues? Or, is this diversity an under utilised source of innovation and productivity? What challenges and opportunities has having a multigenerational workforce generated in your organisation? Organisations can now include up to 4 different generations; Veterans, Baby Boomers , Generation X and Generation Y/Millennials. Clearly, with different
Does your marketing department channel everything into customer acquisition and loyalty whilst employee engagement and retention is HR’s problem? Facts are, as the lines between functional areas become blurred, and hierarchical responsibility becomes flatter, this one dimensional approach just isn’t going to be sustainable into the future. In a recent article, Peter Hosking discussed
Have you decided it’s just a modern day evil that employees will discuss (and badmouth!) their organisations on Social Media? Or is that just an easy cop out, allowing you to ignore an underlying employee engagement issue? In a recent article on hcamag discussing employer branding, Michael Larsen, founder of InsideTrak is quoted as saying
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