Now that the working year is well and truly under way, you may find that the freshness staff members showed straight after the break is starting to wear off. More and more, pre-paid gift cards are becoming a popular business tool to both reward and motivate staff with. While there is no doubt that you
Don’t allow your self be blindsided by a “cheap” stand alone digital campaign. By using direct mail smarter, by segmenting your database, using PURLS, or attaching an incentive like an eftpos gift card, you can increase your response rates, drive visitors to your web, evoke trust and get longevity that no other medium can provide.
It’s the most wonderful time of the year… Christmas decorations are up in department stores, those carols are already getting a good workout and that big red jolly fella is preparing himself for the festive season. Meanwhile, most businesses are starting to wind down. You know what it’s like at this time of the year!
Understanding what motivates employees is critical to business success so when research such as that commissioned by Ixaris, shows that ‘cash’ equivalent gift cards such as eftpos cards is the most popular choice for employees, we all nod sagely and say of course. What might surprise you though, is that cash is also the least
Is your staff reward program unconsciously destroying your teams appetite for innovation and risk? • Service based awards? Sorted • Hit the sales target awards? Tick • Employee of the month recognition? Tick • Training, health & wellness and safety rewards? Got ’em • Innovation rewards? Oops… forgot that one Have you considered whether your
Does your reward program use the “golden rule” or the “platinum rule”? In a recent article, Jennifer Dulski advocates “Instead of using the “golden” rule of treating other people as you would like to be treated, treat them as they would like to be treated” Using Jennifer’s Motivational Pie Chart, organisations can establish what motivates each individual team member whether
When creating a reward and recognition program, it’s important that you are mindful of the needs and motivational drivers of your employees – there is no point in trying to motivate people with rewards or incentives that are of no interest to them! What you may think is a great reward, an inspirational target or
Have you run numerous referral programs and had varying levels of success with them? In an age where so many businesses are focusing on getting on-line fans, followers, likes and spreading their virtual presence, many are failing to take the next step. Closing the loop on these endorsements and implementing a referral program to gain new customers
What happens when store gift cards fail to stimulate sales, or staff are dismissive of their gift card? So, you need to run a sales incentive or increase your conversion rates. The best solution is store gift cards, right? You spend valuable time and effort – calculating the reward amount needed to stimulate a change
As the tradition goes, it’s now that time of the year to commit to a handful of New Financial Year Resolutions… resolutions that you’re actually going to keep! It is easy for organisations to neglect rewarding staff because naturally the focus is on the business itself. Some organisations may have a staff rewards program in
Market research surveys can be a great way to gain insight into what your market thinks. However, at times it can be difficult to persuade consumers to participate, or if they do agree to participate, a portion of your respondents may end up dropping out before having completed the study. It is for this reason that many
Each year on the first Friday of March, businesses recognise Employee Appreciation Day. A day to show employees that their efforts are appreciated and to communicate that they are a valuable member of your organisation. This year, Employee Appreciation Day is the 6th of March. While it might seem like yet another holiday invented by the card companies,
In a segment in News Talk 3AW 693 last week, the presenter took calls from disgruntled consumers complaining about hidden fees that caused them to lose money on the gift card they received. The complaints were valid especially since many gift card providers fail to adequately inform businesses about the fees that they charge. Most businesses
As the most important date on the Chinese calendar, Chinese New Year has become a widely celebrated occasion in Australia. While it would be nice to completely recognise the culture by adopting the week long holiday from work, there are other ways your business can celebrate without shutting down! Instead, embrace diversity by incorporating the Chinese customs of good fortune,
In a previous post, we noted that a 2% increase in customer retention has the same effect as decreasing costs by 10%. Sounds like a great way to generate sales without increasing costs! Instead of thinking of your customers as short-term acquaintances, take a more strategic approach and consider them long-term colleagues with the potential to become lifelong
Understanding what makes your target market tick is critical to the success of your marketing and overall business strategy, and is a key aspect to making your budget work harder for your business. What you really need to know is… What keeps them up at night What are their deepest desires and problems What influences their buying
Along with implementing engaging rewards programs, keeping our clients happy is one of our favourite things to do at Rewards Come True. To ensure we are giving each of our clients the best service possible, we ask them about their experience with us each year. This year, we had a tremendous response and are blown-away by the fantastic feedback we
Did you know that a 2% increase in customer retention has the same effect as decreasing costs by 10%?1 As Australia’s most beloved national day rolls around, it’s time to start thinking about your 2015 customer retention strategy and how your business can reward customers Aussie-style this year! To help keep your customers happy and engaged,
No matter what the reason, all staff love being rewarded! Whether it’s a recognition award for a job-well-done, a milestone award for long-service, incentives and bonus schemes or just to build some team morale, the ways to reward your employees are countless! If you’re not sure where to begin, or are looking for something different
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